Archive for the ‘Featured’ Category


FREE EBook Download: Scientific Advertising by Claude C. Hopkins

I often look back at the path that I’ve chosen to take for myself i.e. walking away from the corporate world to pursue entrepreneurship and realize that as important as my goals and objectives are, it’s as important (if not more important) to enjoy the process… including the learning and personal growth that we all go thru as entrepreneurs.

As entrepreneurs and marketers, I find it extremely important to educate ourselves on advertising…

If your business is not doing as well as you want it to be, it usually comes down to advertising… or the lack of it.

So I’ve included a FR EE eBook for you here which I’ve read countless times and have gotten golden nuggets each time I read it…

The ebook I’m referring to is “Scientific Advertising” by Claude C. Hopkins

The late, great advertising guru David Ogilvy said of this book:

“No one, at any level, should be allowed to have anything to do with advertising until they have read this book seven times.”

Go download it now and read it as many times as it requires you to “get” the concepts… I promise it will transform the way you think about your marketing and will bring positive results for you…

The report is in PDF format.

Click the PDF icon to get the report

Windows users right click and choose “save as” to download the report

Mac users Control-click and download the linked file

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FREE REPORT: Beginner’s Guide to Using & Marketing with Twitter

Inside this report is a easy to understand step-be-step process for getting started with Twitter. The book is about 40 pages long (much longer and better than the average “free” report!) and there are even pictures to walk you through the process of setting up and using a Twitter account!

This is NOT your average freebie!

If you don’t know about Twitter, you should… and this report (my gift to you) will help you do that quickly and easily.

BEST OF ALL – you can give this report away to as many people as you like! Twitter about it. Send an email to your list. Add a signature line to your email. Whatever you like!

These free reports are GREAT for building your list! Offer them to subscribers and watch as your list grows!

Here are a few suggestions of where you can share this report free.

  • Your website
  • Your blog
  • Twitter posts
  • Forum posts
  • Your Facebook page

The report is in PDF format.

Click the PDF icon to get the report

Windows users right click and choose “save as” to download the report

Mac users Control-click and download the linked file

follow Hiro Kaneko on twitter

Twitter Fast Start Guide

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FREE REPORT: A Guide to Copywriting to Promote Your Business

A Guide to Copywriting to Promote Your Business

If you have been online for any time at all, then you know that one of the most important skills (if not THE most important) is the ability to write “copy”. But what is “copy”?

“Copy” simply means the words you use online. These words can appear in many places, such as …

  • Your website
  • Your blog
  • Twitter posts
  • Solo ads
  • Your Facebook page
  • Classified ads
  • Articles you write

In all these places and more what you say matters. And HOW you say what you say matters a lot.

If I have learned anything in my years online it is this – what you say and how you say it is THE difference between making sales and not making sales!

Look at these two phrases. Which is more powerful?

  1. “I know you are afraid but don’t be. Being afraid only makes our problems worse”
  2. “We have nothing to fear but fear itself”

Did you vote for example #2? Of course you did. The difference between them is copywriting – perhaps the most important skill one can possess.

And now you can learn how to improve WHAT you say, and HOW you say it … FREE!

The report you will download below – my gift to you – will help you write better copy beginning today. Will it turn you into a world class marketer like Dan Kennedy or John Carlton? Probably not. But it will give you a great start on knowing what to say to make people buy. And that matters … a lot!

The report is in PDF format.

Click the PDF icon to get the report

Windows users right click and choose “save as” to download the report

Mac users Control-click and download the linked file

Copywriting Fast Start Guide

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FREE REPORT: StumbleUpon Traffic

StumbleUpon

I’m sure by now we all know that social media matters … a lot! The greatest thing to me about social media (Twitter, Facebook, Digg, StumbleUpon) is that you can connect with an audience that you would otherwise NEVER reach. It’s true. You know people I will never know … UNLESS (and this is very important) you choose to share what you know about me with them.

Same for you. I know people you will only meet if I share what I know about you with them. And they know people neither of us will ever know … UNLESS they share!

Sharing is what social media is all about, and StumbleUpon makes it easy to share with others. Best of all, you get to share something we all have – opinions!

StumbleUpon makes it super easy to find information (all social sites do that) but they do more. They let you rate the sites you visit!

If you don’t know about StumbleUpon, you should… and this report (my gift to you) will help you do that quickly and easily.

BEST OF ALL – you can give this report away to as many people as you like! Twitter about it. Send an email to your list. Add a signature line to your email. Whatever you like!

This free report is GREAT for building your list! Offer them to subscribers and watch as your list grows!

Here are a few suggestions of where you can share this report free.

  • Your website
  • Your blog
  • Twitter posts
  • Forum posts
  • Your Facebook page

The report is in PDF format.

Click the PDF icon to get the report

Windows users right click and choose “save as” to download the report

Mac users Control-click and download the linked file

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Becoming a Maverick Entrepreneur

maverick-entrepreneur******************************************
What’s a Maverick Entrepreneur?
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More money, more fun and more impact…

It’s all about the philosophy of making more money, having more fun and giving back more…while writing your own rules for success… It’s a refreshing change from everything else out there.

It was founded by one of the most successful internet marketers today, Yanik Silver. If you haven’t heard of Yanik, he literally started with an idea at 3 o’clock in the morning and built it into a multi-million dollar online business without any staff (aside from a few virtual assistants one and his one part-time employee, namely his wife).

But more than the financial side – I’m really impressed with the way he lives his life. He’s done everything from Running with the Bulls to signing up for one of the first space flights. Now I might want to skip some of adventures he takes part in – but it’s the philosophy of never settling for an ordinary life that really resonates with me.

Plus, his sense of making a difference has been impactful. His companies have donated hundreds of thousands to worthwhile causes and it’s central to his core mission.

It’s all about freedom!

Freedom to write your own ticket regardless of what’s going on with the crazy economy, the person in the White House or any external factor!

It’s not just about making more moolah – but truly leading a balanced life where you make time for what’s really important.

If you’re just getting going in your ventures no matter what industry you’re in – this is a perfect presentation to give you ideas on how to create a feeling of security in a very un-secure world.

If you’re already successful – you’ll want to pay attention to the areas of making the most of your life and experiencing the joy of truly making an impact.

Yanik is out to change the way business is done.

He has some pretty audacious goals (he calls it the “Big Hairy Audacious Goal”) to help ‘Maverick-tize’ 1,000,000 entrepreneurs by the year 2020 and impact 1,000,000 young entrepreneurs. You can watch this video that explains the 3 legs of his ‘Maverick Triangle’. It incorporates his philosophy of making more, having more fun and giving more back.

I was so impressed about his marketing savvy as well as this Maverick Entrepreneur philosophy that I’ve decided to hop on board. I even created a Facebook group to spread this philosophy! I think people do like the philosophy like I do as the group is consistently growing ;-)

Click Here if you’re also interested in hopping on board =)

Take a look at the following 34 rules that Yanik came up with. They are very insightful and are filled with golden nuggets that anyone can take away a few lessons from… Enjoy!  ;-)

maverick-entrepreneur-bookcover-aug0834 Rules for Maverick Entrepreneurs

1. It’s got to be a BIG idea that you, your team and your customers can “get” in seconds.
2. Strive to create 10x – 100x in value for any price you charge. Your rewards are always proportionate to the value you provide.
3. You must charge a premium price so you have a large margin to provide an extraordinary value & experience.
4. Provide a ‘Reason Why’ customers should do business with you and pay you a premium.
5. Get paid before you deliver your product or service. And when possible figure out how to create recurring revenue from transactions.
6. You get to make the rules for your business. Don’t let industry norms dictate how you’ll work or who you’ll work with.
7. Create your business around your life instead of settling for your life around your business.
8. Consistently and constantly force yourself to focus on the ‘critically few’ proactive activities that produce exponential results. Don’t get caught up in minutia & bullshit.
9. Seek to minimize start-up risk but have maximum upside potential.
10. Get your idea out there as fast as possible even if it’s not quite ready by setting must-hit deadlines. Let the market tell you if you have a winner or not. If not – move on and fail forward fast! If it’s got potential – then you can make it better.
11. Find partners and team members who are strong where you are weak and appreciate being paid on results.
12. Your reputation always counts. Honor your obligations and agreements.
13. Never, ever get paid based on hours worked.
14. Leverage your marketing activities exponentially by using direct response methods and testing.
15. Measure and track your marketing so you know what’s working and what’s not.
16. Bootstrap. Having too much capital leads to incredible waste and doing things using conventional means.
17. Your partners and employees actions are their true core – not what they tell you.
18. Keep asking the right questions to come up with innovative solutions. “How?”, “What?”, “Where?”, “Who Else?” & “Why?” open up possibilities.
19. You’ll never have a perfect business and you’ll never be totally “done”. Deal with it.
20. Focus most of your time on your core strengths and less time working in areas you suck at.
21. Make it easier for customers to buy by taking away the risk of the transaction by guaranteeing what you do in a meaningful way.
22. Always have something else to sell (via upsell, cross-sell, follow-up offer, etc) whenever a transaction takes place. The hottest buyer in the world is one who just gave you money.
23. Always go back to your existing customers with exceptional offers and reasons they should give you more money. It’s 5x less expensive to sell to happy customers than go find new ones.
24. However the flip side is – fire your most annoying customers. They’ll be replaced with the right ones.
25. The marketplace and competitors are always trying to beat you down to a commodity. Don’t let that happen.
26. Develop and build your business’s personality that stands out. People want to buy from people.
27. Create your own category so you can be first in the consumer’s mind.
28. Go the opposite direction competitors are headed – you’ll stand out.
29. Mastermind and collaborate with other smart entrepreneurs if they have futures that are even bigger than their present.
30. Celebrate your victories. It’s too easy to simply move on to your next goal without acknowledging and appreciating the ‘win’.
31. Make your business AND doing business with you FUN!
32. Do the unexpected before and after anything goes wrong so customers are compelled to ‘share your story’.
33. Get a life! Business and making money are important but your life is the sum total of your experiences. Go out and create experiences & adventures so you can come back renewed and inspired for your next big thing.
34. Give back! Commit to taking a % of your company’s sales and make a difference. It this becomes a habit like brushing your teeth pretty soon the big checks with lots of zeros won’t be scary to write. If you think you can’t donate a percentage of your sales simply raise your price.

Find out for yourself what it means to be part of the Maverick Entrepreneur tribe! Click Here

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